Rapid Research

Faster Go-to-Market is need of the hour and ‘Start-up’ ethos is the new survival kit. Speed is the new currency; however there needs to be enough depth to make sound decisions.

We embrace this challenge to deliver insights which supports a leaner yet cost effective learning curve.

We have two very innovative and fast solutions for helping you with faster go-to-market:


Rapid U&A:

Often U&A are All Inclusive survey tools, on which general queries are parked. There is no clear vision on Desired Outcomes This results in a lot of ‘good to know’ information which is not actionable…

Our new approach of Iterative Learning for Usage & Attitude Studies is Fresh, Unique & Cost Efficient. We integrate Survey Data, Existing Data Assets & Immersive Delivery to provide actionable insights.

Agile. Iterative. Cheaper

Rapid Innovation Testing:

New Consumer Reality requires rethink on ‘conventional wisdom’ for Innovation Testing. According to recent publications, less than 5% of innovations launched are Breakthrough in nature. That is why PWC found that CEOs are now taking personal responsibility for directing and inspiring innovation as it becomes a competitive necessity.

We can help develop winning propositions, powered by proven driver metrics and world class modelling expertise. Our Concept Screening tool delivers results in HALF time & HALF Cost! The study will be done online and based on our proprietary innovation testing tool. We help prioritize & optimize innovation routes for successful launches in shortest time!

IdeasR: Early Stage

Idea Screening tool to kick start successful innovation process

ConceptR: Concept Screening tool helps prioritize & optimize innovation routes


Our metrics are well established in the industry and widely used by clients to make decisions about their mixes.

Our benchmarking system is designed to be current and in-market comparison rather the relying on databases. We compare Test Score with Market Leader score and the difference is performance indicator.

Key Outputs:

Performance Score:

Given on a score of 0-100, with signal lighting system (Red, Amber and Green) to determine overall performance of the innovation


Relevance, Uniqueness and Value for Money along with Purchase Intention & Believability

Message Hierarchy:

We determine Message Hierarchy by identifying words and messages DRIVING key performance metrics; Relevance, Differentiation and Value for Money.