Qualitative Research

Qualitative researchers and moderators have extensive experience designing studies and discussion guides.

Qualitative Research Methodologies

  • Full Focus Group (6-8 participants)
  • Mini Focus Groups (4-5 participants)
  • In-Depth Interviews (IDIs)
  • Central Location Testing (CLTs)


  1. Qualitative research among various consumer segments (males and females) across the Kingdom
  2. One of the best and high-quality recording and client listening-in equipment.
  3. Excellent facilities for focus groups and one-on-one interviews.