Qualitative researchers and moderators have extensive experience designing studies and discussion guides.
Qualitative Research Methodologies
- Full Focus Group (6-8 participants)
- Mini Focus Groups (4-5 participants)
- In-Depth Interviews (IDIs)
- Central Location Testing (CLTs)
- Qualitative research among various consumer segments (males and females) across the Kingdom
- One of the best and high-quality recording and client listening-in equipment.
- Excellent facilities for focus groups and one-on-one interviews.