AlSiham has entered into a strategic partnership with SpectrumR, a strategic Market Research and Data Analytics consultancy with head office in the UK. Our mission is to help clients grow their business through Innovative and TECH fused solutions.
We understand that speed, cost efficiency and modern insight generation methods is need of the hour. With our partnership, we intend to introduce the most advanced research and insights tools in KSA, to bring a step change in the research industry.
– Our aim is to provide clients a comprehensive research solution that is coherent to the their research objectives for market planning, strategizing and sales growth opportunities.
– Innovative data collection technology and techniques are used for interviewing the general public (B2C) and Business-to-Business customers (B2B) through qualitative and quantitative research.
– A highly capable and experienced team of passionate researchers, moderators, field managers, supervisors and interviewers with over 10 to 15 years of experience shared between them are available to carry our market research in the most articulate manner.
Marketing Research services
Quality Controls Methods
- Interviewers training sessions by field manager for thorough understanding of the objectives and questionnaires.
- Pilot interviews.
- Accompanied visit by field supervisor at least for first 1 or 2 interviews.
- At least 20% to 30% call backs on completed sample.
- Quota management to ensure the target sample is achieved.
- 100% logic check/scrutiny for data consistency.
- Project briefing with moderator.
- Share the audio & video (only males) of the sessions.
- Screener & profile thoroughly checked prior to the start of the session.
- Respondents screener shared with client
- Ensure respondents are extrovert and talkative.
- tRecruitment, at least 2-3 days prior to the FGD/IDI.